Ranges throughout the coast. The famous 'Sardine Run' of Natal occurs in June when large shoals of this species appear in southern Natal and move up the coast. The shoals are driven so close inshore by predators that locals wade to catch the fish. The shoals then disappear off northern Natal. Presence of larvae in East London suggests that a breeding area occurs east of East London. The annual catch is mainly canned, or processed into fishmeal and oil (Ref. 12484). Commercial catch is restricted by permit and quota (Ref. 12484). Also Ref. 188, 33390, 42649.